PUMA NYFW FUTROGRADE (AW2022)
ILLUSTRATIONS AND DESIGN

 

OVERVIEW

Creative Direction by June Ambrose. Puma Futrograde was Puma's first Metaverse experience for NYFW 22'. The collection was crafted to showcase the company's history, products, leadership and future.

 

NOTE: SOME KEY DETAILS AND VISUALS CANNOT BE SHOWN DUE TO NDA AGREEMENT.

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GOAL:

Bring June Ambrose creative genius into illustrations that clearly visualized all design details and elements for production and development purposes.

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BRIEF SUMMARY HIGHLIGHTS:

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• Illustrate and Design efficient 2D illustrations with clear notes for production

• Summarize renderings with Technical illustrations without color or textile designs to showcase clear perspective of each design, including front, side, and back illustrations

• Had 1 to 2 days per look to stay on track with our timeline

• Created multiple concepts per look based on notes and creative direction provided by June Ambrose

• Design detail notes for production

• Production Management and Coordination for accessories made in Los Angeles

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PROBLEMS FACED

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• TIME. The entire project needed to be completed in a span of 5 months from conceptualization to production. We managed a well organized plan to stay on schedule. We worked day and night, Sunday to Sunday to complete the project in a timely matter.

• SPACE. I was chosen by June Ambrose to be a part of her design team since we've managed to work very well together for many years. Since I was located in Denver, Colorado at the time of the project, and her and the project in NYC, I managed to work 100% remotely. With accuracy and constant and open communication, we were able to work fluidly without any issue. We managed to meet with the help of Zoom and FaceTime.

• CAD. Since I am not trained in CAD, I only made technical illustrations for half of the designs.